Friday, March 15, 2024
Ascendum Group is kicking off its year of 65th anniversary with a key investment in a Global Digital Brand Awareness Campaign that showcases its heritage, business solutions, and vision to a worldwide audience.
The campaign's rationale is "Take a moment to really get to know us" - challenging all stakeholders to discover how well they know Ascendum and how they can “Expect More” from Ascendum. The main objective is to increase and strengthen Ascendum's brand recognition and engagement and reinforce its positioning as a solid, innovative, and reliable business partner.
The campaign was performed across Ascendum's Group digital channels – web page (ascendum.pt) and social media platforms (LinkedIn, Instagram, Facebook, YouTube) - and targeted its external stakeholders, such as institutional partners, industry players, customers, and professionals, in all the 14 markets where Ascendum operates.
The Global Digital Brand Awareness Campaign content is based on its updated Corporate Video – a reflection of the Group's history, global presence, business areas and segments, sustainable solutions, expertise, and career opportunities - and has been divided into six shorter videos, each focusing on a different aspect of Ascendum's foundation and strategic pillars.
The strategy of this investment reflects not only Ascendum's journey of growth and transformation over the years but also its desire to share its history as a multinational Group that has become one of the world’s largest distributors of Volvo CE and other brands in machinery and equipment. As a result of its activity of selling, renting, servicing, and providing parts, Ascendum offers today integrated global solutions for different industries, with a strong customer-centric approach, innovation, and sustainability.
The campaign kicked off on March 18th and ran for three weeks.
Check the campaign below:
Or follow Ascendum's social media channels:
You can also watch the full version of the Corporate Video here: