With this evolution, Ascendum Rent brings greater clarity through a differentiated offer and a modern, straightforward, customer-focused positioning.
At the heart of the new identity is the tagline Rent, Run, Return, which encapsulates the Ascendum Rent experience in three simple, intuitive steps:
- Rent: access to a complete fleet for construction, industry, forestry and agriculture.
- Run: operation with full confidence, backed by Ascendum’s technical expertise and support.
- Return: a simple, fast and hassle-free return process.
An identity born to simplify.
“Ascendum Rent represents a natural evolution of our strategy and reflects the growing importance of rental in the sector. With this sub-brand, we simplify the customer experience and reinforce our promise of agility, convenience and reliability — underpinned by the trust that the Ascendum brand already stands for,” says Celso Amorim, Director of Ascendum’s Rent Business.
With the creation of Ascendum Rent, the Ascendum Group reinforces its commitment to providing simple, efficient rental solutions tailored to the demands of the market — with a clear promise: the right equipment, at the right time, with the right support.
